Understand before you create.
Look at the people, their needs, and the project's goal. A good experience starts with these questions.
Design, Creativity & Artificial Intelligence
Your ideas.
New
possibilities.
Learn how to build websites and use AI to create more purposeful digital experiences.
100% digital content. Learn at your own pace.
Website DevelopmentUser ExperienceIntent-Driven AIDigital Content
One step at a time
Creating begins with
a clear path.
You don't have to learn everything at once. Start with what makes sense for you right now.
Bring your idea to life.
Organize content, structure, and visual choices to turn an idea into a digital experience.
Use AI wisely.
Explore different approaches, review your answers, and maintain your authorship. Technology supports the process; the decisions are yours.
The collection
A resource to
for each next step.
Specific tools to explore. A book and classes to delve deeper. Choose where to start.
01 / ExperienceComing soon
s to help you think about UX.
Ask better questions about clarity, navigation, and the needs of your product's users.
- Organizing work shifts and workflows
- Review of interface texts
- Questions to Evaluate an Experience
02 / Book + lessonsStart here
Create websites.
Win over customers.
A starting point for learning web design and exploring freelance work with the help of AI.
- E-book with theoretical content
- Recorded classes to follow along with
- Focus on those just starting out
03 / CreationIn preparation
AI for creating "
" with intent.
Prompts to explore ideas for digital products, refine proposals, and go beyond generic answers.
- Exploring ideas and unique selling points
- Briefing and Concept Development
- Critical Review of AI Responses
The prompt materials are currently being prepared. Purchases will be available once each product is in stock.
The complete collection · coming soon
Learn. Experiment. Create.
E-book + recorded lessons + both sets of prompts. A collection that brings together learning, user experience, and AI-driven creation.
Individual items: R$ 246.80. Save R$ 49.80 when purchased as a set.
R$ 197.00
Collection Coming SoonCREATIVE LAB↗
From “
” to creation.
E-book + recorded lessons
An illustrative representation of the learning format.
The main product
Read this to understand.
Watch this to move forward.
“Create Websites. Win Customers.” brings together theoretical content in an e-book and recorded lessons for anyone who wants to take their first steps in web design.
01 — Review the material you wrote down while studying.02 — Follow along with the explanations in recorded classes.03 — Connect what you’ve learned to your own ideas.
Learning requires practice. There is no guarantee of income or of acquiring clients.
Behind the scenes at the lab
Creativity with
: A Human Perspective.
My name is Camila Paixão. I work in web development, design, and content creation. Laboratório do Criativo was born from the intersection of these fields: a space to share knowledge and explore new ways of creating with technology.
Camila PaixãoBefore You Begin
Fewer questions.
More clarity.
Will I receive a physical book?
No. The product is 100% digital: a book with theoretical content and recorded lessons. The cover image is for illustrative purposes only. There are no shipping fees, and no physical materials are shipped.
Do I need to know how to program?
The book is presented as an introduction for anyone who wants to get started in web design, even if they aren't a programmer. That doesn't mean there's no technical learning involved: you'll need to practice and become familiar with the tools used.
How do I get access?
Sales have not yet begun. When available, information about the platform, release date, and access period will be listed in the product description and on the checkout page for each product.
Are the prompts included in the book and lessons?
The two prompt workbooks are complementary products sold separately. The idea behind the complete collection is to bundle the book, the lessons, and the two workbooks into a single purchase once they are all available.
Does AI replace user research?
No. Prompts help organize questions, generate hypotheses, and review ideas. AI-generated responses need to be verified and should not be presented as the results of research that did not take place.
Will I have to pay for other tools?
There may be costs associated with domain names, hosting, and the tools used in your projects. These are not included in the price of the materials. AI services may also have their own paid plans.
How will support and reimbursement work?
The customer service channels and the terms and conditions regarding purchases, access, and refunds will be provided in the offer before sales begin.
Your next project starts with a decision
Give the idea some room to breathe.
And take a step toward creating.
Explore the materials and choose the resource that makes sense for your situation.
Explore the collection